Vocalink: Beyond the data – a customised cultural immersion into payment technology

Vocalink, a payment systems company, combined cultural, ethnographic and user experience research to develop insights that helped Thailand’s PromptPay real-time payment system increase user adoption by 48%.

Synopsis

Iconography of the royal family in Bangkok. Public displays of patriotism are all over the city.

Research context and challenges

Thailand’s complex banking system means payments can be slow and attract fees. Vocalink provides the technology for ‘PromptPay’, a real-time payment service for transfers between government, people, businesses and banks. Payments are free and immediate, and when the research was commissioned there were around 30 million Thai users.

Vocalink knew that the uptake of PromptPay had been successful so far. However, user adoption had slowed. Recognising that their data only provided part of the story, Vocalink sought...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands