Campaign details
Brand: InteracBrand owner: Interac Corps.Lead agencies: Zulu Alpha Kilo, Media ExpertsContributing agencies: Gimlet Creative, Transmitter Media, ZulubotCountry: CanadaIndustry: Digital paymentsMedia channels: Content marketing, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - event, property, websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Interac Corp is one of Canada's largest and most recognisable payments brands. Small businesses thought of Interac as a functional payments utility, when in reality, it offered the tools and services...