Interac: Earning Curve

Interac Corp, the payments company, connected with a small business audience in Canada by partnering with Gimlet Media to create the Earning Curve podcast.

Campaign details

Brand: InteracBrand owner: Interac Corps.Lead agencies: Zulu Alpha Kilo, Media ExpertsContributing agencies: Gimlet Creative, Transmitter Media, ZulubotCountry: CanadaIndustry: Digital paymentsMedia channels: Content marketing, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - event, property, websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Interac Corp is one of Canada's largest and most recognisable payments brands. Small businesses thought of Interac as a functional payments utility, when in reality, it offered the tools and services...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands