Innovating for Growth

Kantar Worldpanel, an international company dealing in consumer knowledge and insights, highlights what drives category growth, with surprising results in the respect that so few innovations attract new category buyers.

In This Report...

We have identified all innovations from the last two years in a sample of five markets spanning both developed and developing markets: Brazil, China, Mexico, Spain and Great Britain.

A total of 88,262 new products have been in the market for at least one year. For the purposes of this report, and in order to give a fair reflection from across our markets, we are going to filter our study to those launches that achieve either 1% m

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