Innocence Canada

Innocence Canada, a non-profit organisation to help exonerate the wrongly incarcerated, built a large public installation to increase donations and funding.

Campaign details

Agency: kbsAdvertiser: Innocence Canada Category: Cause

Section I — Case Parameters

Business Results Period (Consecutive Months): October 2016 – December 2016Start of Advertising/Communication Effort: October 2016Base Period as a Benchmark: October – November 2015Geographic Area: OntarioBudget for this effort: $0 – $50,000

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

This case demonstrates a complete turnaround for Innocence Canada, a non-profit organization founded to help exonerate the wrongly convicted. It went from an organization on...

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