Influencer marketing: beyond the hype
This article is part of a series of articles on influencer marketing. Read more.
Perhaps it’s because the ‘start of year’ optimism has yet to wear off. Or perhaps it’s because 2019 heralds the...
Influencer marketing in Asia: Time for brands and influencers to reclaim its true promise
Looks at the benefits of using influencers in marketing, beyond endorsements, focusing on the cultural
power they have.
