Influencer marketing: beyond the hype
This article is part of a series of articles on influencer marketing. Read more.
India’s influencer market is evolving beyond Bollywood but there’s still a long way to go. Ana Thorsdottir, Head of Influencer...
India’s influencer marketing evolution
Looks at how India's influencer market is evolving beyond Bollywood but also notes some changes that
still need to be made.
