India’s influencer marketing evolution

Looks at how India's influencer market is evolving beyond Bollywood but also notes some changes that still need to be made.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

India’s influencer market is evolving beyond Bollywood but there’s still a long way to go. Ana Thorsdottir, Head of Influencer Marketing Strategy at MediaCom, explains.