India’s influencer marketing evolution

Looks at how India's influencer market is evolving beyond Bollywood but also notes some changes that still need to be made.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

India’s influencer market is evolving beyond Bollywood but there’s still a long way to go. Ana Thorsdottir, Head of Influencer Marketing Strategy at MediaCom, explains.

With a population of 1.3bn people you might expect India to make a lot of noise on social media however penetration of the internet and social platforms is perhaps lower than expected.

According to 2018 data from Pew Researchonly 25% of Indian adults use the internet, of that, 80% don’t use social...

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