eve Sleep: Helping the nation switch off

Eve sleep, a mattress company, reversed sales declines in the UK by launching a fluent device in the shape of a sloth and launching consistent activations at contextually relevant moments.

Furnishings & fittings
United Kingdom
Strategy

Campaign details

Brand: eve SleepAdvertiser: eve SleepEntrant: CreatureCategory: Single MarketPrincipal authors: Andrew Gibson, Creature; Cheryl Calverley, eve Sleep

Introduction

The marketing spend and influence of 'scale-ups' is, well, scaling up and the marketing...

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