Volvo: A defiantly human success story

Automobile brand Volvo identified a niche audience in the UK and targeted it with a blend of branded content and idents.

Campaign details

Brand: VolvoAdvertiser: Volvo Cars UKEntrant: Grey London and MindsharePrincipal authors: Matt Gladstone and Gilliam Caldwell-Dunn, GreyContributing authors: Liam Hannan, Mindshare; Mark Stockdale, The Effectiveness Partnership


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