Volvo: A defiantly human success story

Automobile brand Volvo identified a niche audience in the UK and targeted it with a blend of branded content and idents.

Campaign details

Brand: Volvo Advertiser: Volvo Cars UK Entrant: Grey London and Mindshare Principal authors: Matt Gladstone and Gilliam Caldwell-Dunn, Grey Contributing authors: Liam Hannan, Mindshare; Mark Stockdale, The Effectiveness Partnership

Summary