Campaign details
Brand: The Campaign Against Living MiserablyAdvertiser: The Campaign Against Living MiserablyEntrant: adam&eveDDBPrincipal author(s): Will Grundy, adam&eveDDBContributing author(s): Tom Roach, Martin Beverley, Sarah Carter, Nic English and Luke Williams, adam&eveDDB, Ben Hawley and Dipika Saggi, CALM and Dr. Grace Kite, Gracious Economics
Introduction
'Project 84 changed everything. It changed the gearing of CALM like nothing before it.1'
So wrote James Scroggs, Chair of Trustees for the Campaign Against Living Miserably, in the organisation's 2018-19 Annual Report.
This paper aims to do justice to his words.
It will demonstrate...