Tesco: From serving shoppers to serving the nation

Tesco, a supermarket brand, launched multimedia communications in the UK which contributed to profit growth of £644m and an ROMI of £3.54 while building a brand based on trust, quality and value.

Campaign details

Brand: TescoAdvertiser: TescoEntrant: BBH / MediaComCategory: Single MarketPrincipal authors: John Harrison, BBH; Francesca Blair, MediaCom; Simon Gregory, BBH; James Parnum, MediaComContributing authors:Nick Ashley, Tesco; Jaxen Fowler, MediaCom,...

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