Stirring souls and selling bowls the wagamama way, through the secret power of cinema

British restaurant chain wagamama outperformed the market during the 'casual dining crunch' by using cinema to launch its campaign From Bowl to Soul.

Campaign details

Brand: wagamama Advertiser: wagamama Entrants: MullenLowe London and the7stars Principal author(s): Becky Geiringer, MullenLowe; Maria O'Connor, the7stars; Jane Dorsett, MullenLowe Group Contributing author(s): Ross Farquhar, wagamama; Annabelle Butler, MullenLowe Group; Simon Harwood, the7stars; Louise Cook, Holmes & Cook