Sandy Hook Promise: Back-to-school essentials

Sandy Hook Promise, a US non-profit organisation, used its ‘Back-to-school essentials’ campaign to achieve mass attention and reach to tackle gun violence in US schools.

Campaign details

Brand: Sandy Hook PromiseAdvertiser: Sandy Hook PromiseEntrant: BBDO NYCategory: Not-for-Profit Principal author: Benjamin Bass, BBDO NY

Introduction

On December 14, 2012, 26 people - twenty first-graders and six adult staff members - were killed...

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