PPI Deadline: Billions to millions

The Financial Conduct Authority (FCA), a financial regulatory body, reversed the decline in payment protection insurance (PPI) complaints in the UK with its Make a Decision campaign.

Campaign details

Brand: PPI Deadline Advertiser: Financial Conduct Authority Entrant: M&C Saatchi and Manning Gottlieb OMD Principal authors: Steve Parker and Richard Storey, M&C Saatchi; Matthew Philip, Manning Gottlieb OMD

Entry summary

'PPI' has long been a shorthand for pestering, patronising and irritating, with its nuisance text messages and shouty daytime ads.