Campaign details
Brand: NHS EnglandAdvertiser: NHSEntrants: MullenLowe London, MullenLowe Open, and Mediahub UK
Principal authors: James MacAskill, MullenLowe; Jane Dorsett, MullenLowe Group; Fran Griffin, MullenLowe Open; Sabina Usher, MediaHub UKContributing author: Jo Arden, MullenLowe
Introduction
The person reading this likely came into the world via the NHS and will likely leave it that way too.
The NHS is an institution that stirs intense emotion, particularly pride and gratitude in a Coronavirus pandemic world but prior to that, pity, disregard and even anger. Its future seemed to be consistently scrutinised. Its staff overworked....