NHS England: We are the NHS

The National Health Service (NHS), a healthcare service, launched its nursing recruitment campaign We Are the NHS to boost the number of NHS nurses in the UK.

Campaign details

Brand: NHS EnglandAdvertiser: NHSEntrants: MullenLowe London, MullenLowe Open, and Mediahub UK

Principal authors: James MacAskill, MullenLowe; Jane Dorsett, MullenLowe Group; Fran Griffin, MullenLowe Open; Sabina Usher, MediaHub UKContributing author: Jo Arden, MullenLowe

Introduction

The person reading this likely came into the world via the NHS and will likely leave it that way too.

The NHS is an institution that stirs intense emotion, particularly pride and gratitude in a Coronavirus pandemic world but prior to that, pity, disregard and even anger. Its future seemed to be consistently scrutinised. Its staff overworked....

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