Lloyds Bank: The power of Pure Brand

Lloyds Bank, a banking brand, increased spontaneous awareness and incremental revenue in the UK by creating a series of TV commercials that used its black horse icon as a supportive companion.

Campaign details

Brand: Lloyds Bank Advertiser: Lloyds Banking Group Entrants: adam&eveDDB and MediaCom Principal author(s): Benjamin Worden, adam&eveDDB, Matt Delaney, MediaCom and Craig Palmer, Lloyds Banking Group Contributing author(s): Ricky Watson, Lloyds Banking Group and Catherine Slingsby, Lloyds Banking Group