Lloyds Bank: The power of Pure Brand

Lloyds Bank, a banking brand, increased spontaneous awareness and incremental revenue in the UK by creating a series of TV commercials that used its black horse icon as a supportive companion.

Campaign details

Brand: Lloyds Bank Advertiser: Lloyds Banking Group Entrants: adam&eveDDB and MediaCom Principal author(s): Benjamin Worden, adam&eveDDB, Matt Delaney, MediaCom and Craig Palmer, Lloyds Banking Group Contributing author(s): Ricky

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands