KFC: ‘The Right Way’ to rebuild a brand

KFC, a fast food brand, introduced a new strategic platform, 'the right way' in the UK which helped tackle PR crises and celebrate the great things about the brand with honest messaging to improve brand perception.

Campaign details

Brand: KFCAdvertiser: Yum! BrandsEntrant: Mother / MindshareCategory: Single MarketPrincipal authors: Tatiana Jezierski, Mother; Neasa McGuinness, Mother; Justin Clouder, Mindshare; Jack Farrelly, MotherContributing authors:Kieran Bradshaw,...

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