Campaign details
Brand: Heinz [Seriously] Good MayonnaiseAdvertiser: Kraft HeinzEntrant: BBHPrincipal author(s): John Harrison, BBHContributing author(s): Lucy Cooke and Ash Anzie, Kraft Heinz, Wonderland and Starcom
How Heinz [Seriously] Good Mayonnaise overcame the 'difficult second stage of launch' syndrome
Heinz, an American food company, overcame 'the difficult second stage of launch' syndrome with a campaign in the UK that used TV spots and OOH ads to challenge its competitor Hellmann's and show its new premium brand of mayonnaise.
