Campaign details
Brand: GuinnessAdvertiser: DiageoEntrant: AMV BBDOPrincipal author(s): Lisa Stoney and Craig Mawdsley, AMV BBDOContributing author(s): Alison Falconer, Nanda Griffioen and Andrew Geoghegan, Diageo, and Andrew Deykin, Data2Decisions
Guinness Made of More 2012-2019: Consistency x creativity
Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that created a cultural connection, which reinforced its Made of More message.
