Guinness Made of More 2012-2019: Consistency x creativity

Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that created a cultural connection, which reinforced its Made of More message.

Campaign details

Brand: Guinness Advertiser: Diageo Entrant: AMV BBDO Principal author(s): Lisa Stoney and Craig Mawdsley, AMV BBDO Contributing author(s): Alison Falconer, Nanda Griffioen and Andrew Geoghegan, Diageo, and Andrew Deykin, Data2Decisions

Summary