Cotswold Co.: A leap beyond optimisation

Cotswold Co, a furniture company, launched a TV campaign in the UK that promoted a new line of furniture which showed its products last longer than that of competitors.

Campaign details

Brand: Cotswold Co. Advertiser: Cotswold Co. Entrant: Creature Principal author(s): Andrew Gibson and Catherine Owen, Creature London

Introduction: A leap beyond optimisation

This case is concerned with the enduring value of a creative leap.