Cotswold Co.: A leap beyond optimisation

Cotswold Co, a furniture company, launched a TV campaign in the UK that promoted a new line of furniture which showed its products last longer than that of competitors.

Campaign details

Brand: Cotswold Co.Advertiser: Cotswold Co.Entrant: CreaturePrincipal author(s): Andrew Gibson and Catherine Owen, Creature London

Introduction: A leap beyond optimisation

This case is concerned with the enduring value of a creative leap.

In a time when businesses are built on and grow through the sophisticated optimisation of online last-click media, the value of the minute iterative change is more recognised than ever before.

The brilliant news is that we, as a marketing community, are placing greater emphasis on executional nuance in both media and creative - right down to the performance of...

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