Central Coast: Building a big billion dollar tourism brand through 'Little Adventures'

Tourism Central Coast, a tourism operator for the Central Coast in New South Wales, increased visits to the Coast by launching a series of TVCs that used a snow dome device to show little adventures.

Campaign details

Brand: Central CoastAdvertiser: Tourism Central CoastEntrant: AffinityPrincipal author(s): Luke Brown and Angela Smith, Affinity

Executive Summary

The Central Coast, Australia, is blessed with glorious beaches and tons to do. An hour from...

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