Cazoo: The art of instilling confidence

Cazoo, the UK online-only used car retailer, established itself as a trusted leader in the used car category in the UK with a multimedia campaign designed to change consumer behaviour.

Campaign details

Brand: CazooAdvertiser: CazooEntrant: Engine / CazooCategory: Single MarketPrincipal author: Simon Butcher, EngineContributing authors: Lucas Bergmans, Cazoo; Nick Pawlak, Engine

In early 2020, 'cazoo' meant a plastic musical instrument.

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