Baileys: From forgotten icon to global treat

Liqueur brand Baileys reversed its decline in sales with its global campaign Don't Mind if I Baileys.

Campaign details

Brand: Baileys Advertiser: Diageo Entrant: Mother and Carat Principal authors: Jack Carrington and Neasa McGuinness, Mother; Venya Wijegoonewardene, Carat Contributing authors: Sheila Cunningham, Diageo; Andrew Deykin, Data2Decisions; Vicki Holgate, Diageo; Chantal da Fonseca, Kantar; Robin McGhee, Kantar; Mark Linford, VMLY&R; Philip Price, Carat; Katie Mackay-Sinclair, Mother