IDFC Bank: Bank in a Box

IDFC Bank, one of India's smallest banks, set up 700 micro ATMs to allow people in rural communities to open bank accounts.

Campaign details

Brand: IDFC BankBrand owner: IDFC Pvt. Ltd.Lead agency: McCann WorldgroupCountry: IndiaIndustries: BanksBudget: 1 - 3 million

Executive Summary

This is the story of how India's 83rdbank, and also one of its smallest in value, bridged...