IDFC Bank: Bank in a Box

Sai Krishna, Rajesh Sharma

IDFC Bank, one of India's smallest banks, set up 700 micro ATMs to allow people in rural communities to open bank accounts.

Campaign details

Brand: IDFC BankBrand owner: IDFC Pvt. Ltd.Lead agency: McCann WorldgroupCountry: IndiaIndustries: BanksBudget: 1 - 3 million

Executive Summary

This is the story of how India's 83rd bank, and also one of its smallest in value, bridged a gap left unmet for over 70 years, by 82 banks and several billions of dollars. It used an intuitive understanding of rural India to design an effective, ergonomic, and socially viable tool as an alternative to the bureaucratic banker.

India, home to 21% of the world's unbanked, faces a significant...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands