Agency: Hungama Digital Services India

Campaign Strategy

Artist Aloud (AA) is the only app of its kind in India that promotes independent talent and is India's first interactive platform that connects artists, fans and producers alike.

The app objective is to act like an in-built label, distributor, promoter and a booking agent. Loaded with features, Artist Aloud offers both consumers and producers a great way to discover/collect content and tap original talent.

It has never been easier for artists to get noticed. With Artist Aloud it is not just easy to upload original acts, music and content but is also immensely cost-effective when it comes to getting eyeballs for one's content. AA eliminates the need to spend on agencies; and campaigns and creators have complete freedom to create/promote their own content, their own way.

Campaign Concept