How to write a creative agency brief

Merry Baskin and Kate Waters

This article provides agencies with a best practice guide for writing an effective creative brief, which can form the foundation for the disruptive, breakthrough thinking that can really make a difference to a client's business.

Jump to:Where to start | Essentials | Checklist | Further reading

Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into...

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