How to use native advertising effectively

Rebecca Lieb

This article provides best practices for successful native advertising campaigns, including how to plan a content strategy and how to approach the three main players in the native landscape: publishers, social media platforms and technology vendors.

Jump to:Definitions | Where to start | Essentials | Case study | Checklist | Further reading

Native advertising is an intersection of paid and owned media, and therefore is a form of converged media. It promises very real benefits both to consumers, in terms of...

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