How to make sense of cross-platform measurement

Explains the results of research by Comscore, which details a sophisticated model to combine recency, frequency and interactive effects on campaigns across digital media.

Frequency: How much is too much?

This article is part of a series of articles on frequency. Read more.

Need to know

  • The Comscore research shows results of a sophisticated model to combine recency, frequency and interactive effects on campaigns across digital media including OTT, mobile apps and desktop.