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He-Man and Skeletor, Yoda from Star Wars, The Simpsons and SpongeBob SquarePants. What do these famous characters have in common? They’ve all featured in advertisements for a variety of brands such as Vodafone, Pepsi and Coca-Cola.
The increase of catch up TV, ad free subscription services such as Netflix combined with the rise of ad blockers, means advertisers are under more pressure than ever before to release advertising that...