How to get TV ad response through online media

Matt Whelan

Offers suggestions on how to align TV with online media to fully harness its effectiveness and examines the roles of data mining and TV retargeting in leveraging TV campaigns.

Media strategies for multiscreen viewing

This article is part of a series of articles on media strategies for multiscreen viewing. Read more.

Statistics about multiscreening and the proliferation of video consumption on non-TV devices are easy to come by,...

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