How to develop an effective customer experience strategy

John Sills

Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.

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This paper explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.

Definitions

Customer experience (CX) is a term that is open to various definitions but for the purposes of this paper I’ll define it as a customer's perception of their interactions with a company and how it made them feel. In other...

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