How to develop a voice strategy for your brand

This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

Voice technology is sweeping the world, as assistants like Amazon's Alexa, Google Assistant and smart speakers like China's "Little Fish" capture consumers' imagination.

Developments in speech recognition and natural language processing (NLP) mean we can now talk to computers in a way considered science fiction just a few years ago. At just five percent, speech recognition error rates are now at human parity and improving all the time.1

Voice is fundamentally...

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