How the pursuit of efficiency liberated creativity for Aldi

Aldi, a supermarket brand, encouraged new consumers in Australia to shop at Aldi by launching a campaign that put its sceptics through challenges to prove that Aldi delivers both quality and affordability.

Campaign details

Agency: BMF

Executive Summary

Ruthless efficiencies drive the Aldi business model; it's how we achieve such low prices for our customers.

But Marketing is more than efficiency; it's the delicate balance between efficiency and effectiveness....

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