How politically-motivated boycotts impact brands

This article, which is based on research conducted by Ipsos, details the growing dangers of brand boycotts in an increasingly politicized climate across the US.

A quarter of American consumers have stopped using products and services due to boycotts, protests, or a company's perceived political leanings, a study from Ipsos has revealed.

Based on a poll of 2,016 adults in February 2017, the research firm repor

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