How mobile networks can overcome customer inertia

Offers six principles which, if followed, can help telecoms brands break through the inertia and achieve market effectiveness.

Marketing Telecommunications

This article is part of a series of articles on marketing telecommunications. Read more.

Many brands and verticals suffer from inertia, but it's particularly prevalent for telcos and mobile network providers. There's an oft-quoted statistic that there are more mobile devices globally than there are toothbrushes. Whether or not this is tr

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands