How L'Oréal Paris UK True Match climbed to No.1 by making everyone feel 'Worth it'
Emily Ellis, David Frymann and Vasileios Kourakis
L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more diverse and inclusive approach to beauty.
Brand: True MatchAdvertiser: L'Oréal ParisAgency: McCann London
The UK market for foundation make-up was growing, but the True Match brand had been stuck in fifth place for three years. It aimed to attract 165,000 new customers...