Brand: KFC MalaysiaBrand Owner: QSR Brands (M) Holdings Sdn BhdLead Agency: Ensemble Worldwide, UM MalaysiaContributing Agencies: Google MalaysiaCountry: MalaysiaIndustries: Restaurants & takeawaysMedia Channels: Content marketing, Events & experiential, Online video, Print - general, Programmatic display, Social mediaBudget: 1 - 3 million
Millennials aren't attracted to KFC's burgers. With the launch of Hot & Cheezy, we wanted to change that. Malaysian youths are fickle content consumers, skipping everything they don't like. We used programmatic technology to create brand messaging and distribute content...