How KFC stole a burger-march on McDonald's using real-time data
Chan Su Ling, Amit Sutha, Rina Low
This case study describes how fast-food brand KFC employed programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger in Malaysia.
Campaign details
Brand: KFC MalaysiaBrand Owner: QSR Brands (M) Holdings Sdn BhdLead Agency: Ensemble Worldwide, UM MalaysiaContributing Agencies: Google MalaysiaCountry: MalaysiaIndustries: Restaurants & takeawaysMedia Channels:Content marketing, Events...
