Today's marketing environment is incredibly cluttered and so overwhelmingly complicated," proclaims Ivan Pollard, the newly appointed CMO of General Mills who joined the cereal maker from The Coca-Cola Company. "It's very easy for your brain signal to...
How Coca-Cola balances advertising with activation
This event report outlines how brands can successfully fuse brand activation and promotions with advertising, drawing on examples from the Coca-Cola Co. in the US.
