How Clear made shampoos an office supply in Japan

Shantanu Dasgupta, Hui Chong Yong

Clear, a shampoo brand, increased sales to men in Japan by promoting its hair-health benefits through businesses.

Campaign details

Brand: ClearBrand owner: UnileverLead agency: ADK TokyoCountry: JapanIndustries: Hair careMedia channels: Magazines - consumer, Newspapers, Outdoor, out-of-home, Online video, Social media, Websites & micrositesBudget: 1 - 3 million...

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