How Addict’Aide switched from fiction to fact to help spot the signs of alcoholism

Discusses how Addict’Aide, a French organisation that raises awareness about any kind of addiction such as drugs, alcohol or gambling, gained global visibility in 2017 with its 'Like My Addiction' campaign and created a follow-up campaign, Le Secret de Laurence.

Addict'Aide is a French organisation funded by Le Fonds Actions Addictions (Addictions Equity Fund) that raises awareness about any kind of addiction such as drugs, alcohol or gambling. It gained global visibility in 2017 with its Like My Addictioncam

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