Hindustan Unilever: Kan Khajura Tesan

This case study describes a campaign by Hindustan Unilever (HUL) to reach its rural audience in Bihar, India in order to start creating share of voice for its mass and rural-focused brands.

Hindustan Unilever: Kan Khajura Tesan

Campaign details

Advertiser: Hindustan UnileverAgency: PHD IndiaCategory: Brand Awareness , Relationship Building / CRM , Native Advertising Region: APAC

Strategy

The challenge was to reach to the rural audience in Bihar...