Headspace: Reword – Changing online bullying behaviour

Monica Lewin, Lauren Isaak

This case study shows how Headspace, an Australian youth mental health foundation, successfully tackled cyber bullying by putting in place a social media rewording tool.

Campaign details

Brand: Headspace National Youth Mental Health FoundationBrand Owner: Headspace National Youth Mental Health FoundationLead Agency: Leo Burnett Melbourne, Studio PanchoContributing Agencies: InsideOut PR, StarcomCountry: AustraliaIndustries:...

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