Harry's: Painting the World Orange

Harry’s, the subscription shaving brand, reached a broad audience of men in the US and the UK to connect their brand with progressive ideas of masculinity.

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When Harry's came to us for a positioning strategy in 2016, they were doing great business-wise, but not making great waves in culture. Together, we felt the need to change that. We developed a positioning that built on their existing culture-forward...

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