Harnessing the influencer ecosystem

Joel Davis

Explains why there is a high-affinity to influencer marketing, which is on track to supersede generalised brand content, and how brands can utilise it.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

It seems inconceivable to look back a mere decade and see how dramatically social media has impacted marketing. We have gone from innovative and cool new thing to the very foundation of marketing strategies. Marketers have never had so many opportunities to get in front of their target audiences, conversely, they have never had to work so hard to capture their attention.

The entire social media landscape has evolved from a consumer demand for authenticity. Tired of seeing traditional...

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