Harnessing the influencer ecosystem

Explains why there is a high-affinity to influencer marketing, which is on track to supersede generalised brand content, and how brands can utilise it.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

It seems inconceivable to look back a mere decade and see how dramatically social media has impacted marketing. We have gone from innovative...

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