Hépar: #InMyFamilyWeSay

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Campaign details

Brand: HéparBrand owner: Nestlé WatersLead agency: MarcelContributing agencies: Collins & Cooper, ProdigiousCountry: FranceIndustries: Bottled watersMedia channels:Online video, Public relations, Social media, Word of...

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