Campaign details
Brand: HéparBrand owner: Nestlé WatersLead agency: MarcelContributing agencies: Collins & Cooper, ProdigiousCountry: FranceIndustries: Bottled watersMedia channels:Online video, Public relations, Social media, Word of...
Hépar: #InMyFamilyWeSay
French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.
