Gunn Media 100: The world's best campaigns and companies for creativity and innovation in media

The Gunn Media 100 is an annual ranking of the world’s most awarded advertising and marketing campaigns in media competitions around the world, and the companies that created them.
  • The top campaign in the first ever Gunn Media 100 is built around smart use of data: McDonald’s, the fast food restaurant, combined first-party data with Google data to create more intelligent communications for its delivery service in Singapore.
  • As brands struggle to be heard in a fragmented media landscape, there is a growing focus on ‘events’ that can draw a crowd and interest from the press, as seen in laundry detergent Tide's Super Bowl campaign.
  • Partnerships with organisations or individuals that bring their own reach are now a key element of media strategy, particularly for brands targeting...

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