Grill Grill Cheese: Welcome to the era of sam-chee

Jeeeun Lee

Korean dairy brand Seoul Dairy used local TV, cinema and social media to grow sales of its Grill Grill Cheese product in South Korea.

Campaign details

Brand: Mokjang Nadeuli Grill Grill CheeseBrand owner: Seoul DairyLead agency: McCann WorldgroupCountry: South KoreaIndustries: Dairy products, fats, oilsMedia channels: Cinema, Product placement, TelevisionBudget: 500k - 1 million

Executive...

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