Google Cloud: Ask the Cloud

Jane Dorsett , Ellie Gogan-Tilstone, Chris Oliver

Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.

Campaign details

Brand: GoogleBrand owner: AlphabetLead agency: MullenLowe USCountry: North AmericaIndustries: Information technologyMedia channels: Direct marketing, Voice, chatbotsBudget: 3 - 5 million

Executive summary

Chief technology officers of big...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today