Godrej Locks: When Jailbirds Sang

Godrej Security Solutions, a total locking solutions provider, increased awareness of the important of home safety by creating a campaign featuring convicted thieves who showed how easy a break-in can be.

Campaign details

Agency: Adfactors PR Pvt. Ltd Brand: Godrej Security Solutions

Situation analysis

Crime has been a part of human society for eons. India is no different. Every year, over 1.2 lakh cases of home break-ins are reported in the country. The reported numbers are actually skin to the tip of the iceberg. At least 70% of the break-ins nev

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