Godrej Group: Leveraging holistic PR measurement to raise the bar of Godrej's Corporate Reputation Management

Godrej Group, an Indian conglomerate, created a PR measurement framework to disrupt its communications management and increase share of voice.

Campaign details

Agency: Eikona PR Measurement Brand: Godrej Group

Entry details

About Eikona PR Measurement

Eikona PR Measurement is India's only neutral and holistic PR Measurement and MIS service provider. It is a division of TAM Media Research – A Nielsen & Kantar JV. Eikona's PR Measurement, Research and Audit services are aimed towards partn).

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